CRM – Targeting better business

Apr 28, 2023 | Fintech Friday

Customer Relationship Management (CRM) is a business strategy that focuses on creating and maintaining relationships with customers. It involves managing interactions with customers throughout the customer lifecycle, from acquisition to retention. In recent years, many businesses have moved their CRM systems to the cloud, which has brought numerous benefits to their operations.

In this blog, we will discuss how a cloud CRM can help a company target improved efficiency, better oversight, and more accurate of data.

Drive efficiency

One of the most significant benefits of a cloud CRM is its ability to improve a company’s efficiency. A cloud CRM allows employees to access customer data from anywhere with an internet connection, making it easier for them to work remotely or while on the go. This means that employees can quickly access customer data, update records, and respond to customer inquiries, resulting in faster response times and improved customer satisfaction.

In addition, a cloud CRM can automate many of the manual tasks involved in managing customer data, such as data entry and reporting. This automation frees up employees’ time, allowing them to focus on more strategic tasks.

Better oversight

A cloud CRM provides managers with better oversight of their employees’ interactions with customers. Managers can track employee activity, monitor customer interactions, and identify areas where employees may need additional training or support. Plus, managers get real-time visibility over customer data, allowing them to make informed decisions quickly. For example, if a customer expresses dissatisfaction with a product or service, a manager can quickly identify the root cause of the issue and take action to resolve it.

Accurate data

One of the most significant challenges of managing customer data is ensuring its accuracy. A cloud CRM can help companies overcome this challenge by providing a centralised database that employees can access from anywhere. This centralised database ensures that everyone is working with the same data, reducing the risk of errors caused by duplicate or outdated information.

In addition, a cloud CRM can provide automated data validation and cleansing, ensuring that data is accurate and consistent across all records. This validation and cleansing can help companies identify and correct data quality issues before they become a problem.

How can we help?

A cloud CRM can help you improve your efficiency, oversight and accuracy of data and, ultimately, works to strengthen customer relationships and improve your bottom line. However, there is no one CRM software to suit every business. We can help you identify the right one to work alongside your current accounting system. For further help or advice, contact our digital advisory team by emailing, call 0161 905 1616 or contact Ryan below.

Ryan Alderson, Lead cloud specialist
T: 0161 905 1616
DD: 0161 926 0512